Online Video Marketing – How to Get Started

Online Video Marketing – How to Get Started

Online video marketing can seem scary and a little intimidating especially if you are not sure how to get started. If you are worried about how you will appear on camera and want your videos to be successful and draw more traffic to your websites then this is just what you need to get started with your online video marketing.

To begin, come up with a game plan, a great way to do this is to come up with a list of frequently asked questions that your current clientele have for you. After you come up with a list of about 10 frequently asked questions get a friend or family member to ask you those questions. Now practice a few times so that the answers come out sounding natural. Make sure that your answers flow and that you sound like yourself and not like a robot. Once you have gotten the hang of answering questions have that person interview you on camera and record your answers. The reason for doing this is so your answers sound authoritative and knowledgeable. This will make you seem like you have all of the answers and that you know the subject matter. This also takes away the pressure of you feeling like you are doing a presentation and will help you relax which in turn will help you seem more personable.

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Once you have the video of you answering those 10 frequently asked questions you can edit that video down into 10 different video segments. You now have 10 videos! Now that you have 10 different videos ready to go it is time to sign up to different video hosting sites like TubeMogul, PixelPipe, and HeySpread to only name a few. You can then upload one video and that single video will be sent out to several different sites depending on how many sites you sign up for. This is a great way to get your videos out there answering the questions that your customers want to know about. Now a very important part of uploading these videos and getting them out there for the world to see is that each video has information leading the viewer back to your webpage. Be sure to include your URL either in the video description or even at the end of each of your videos.

This information allows viewers to simply click on the URL and be taken to your webpage. BAM! You instantly have more traffic to your webpage! The viewers that are coming to your webpage will already be devoted and interested in your webpage as they are already invested. They have already seen your videos and obviously have questions of their own that you have now answered with the great 10 videos that you have already put out and are now coming to your webpage to find out more. This is a fantastic way to get the word out about your website and to also build a relationship with your consumers.

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